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Fran steps up as new Chair of Trustees

Dr Fran Hyde has just started her first term as Chair of trustees at St Helena, only the second female Chair in the charity’s history after Dr Elizabeth Hall, who chaired the steering group from 1979-1983 tasked with setting up a hospice for north east Essex.

Complementing Fran’s marketing and business background, is vice chair Jo Tonkin, an experienced senior nurse and former Director of Care at St Helena. 

The role of a trustee is voluntary and unpaid, yet trustees play an important role in a charity’s management and administration. Fran will be running the role alongside her full time job as Associate Professor in Marketing at the University of Suffolk and interim Dean of the university’s London Centre. Fran shares her motivation for taking on the Chair role...

Speech markAt St Helena we have lots of women in very senior positions. Seeing women ‘taking their place’ in senior leadership roles has always been really important to me because I do believe that ‘you can't be what you can't see’.

I've been involved with St Helena for quite a long time. I finished my PhD in 2018 which all started because someone from the hospice came to talk to my students at Colchester Institute about what was going on with the Hospice's digital marketing and the website. It was really funny because we spent a lot of time hearing about how people had got very interested in the death of St Helena’s cat at the time and sharing stories all over the world about the cat dying. It prompted me to think, well, that's really interesting, we're very good about talking about pets, but we're not very good about talking about people dying. That's really what sparked my idea for my PhD, what I call ‘difficult marketing’. I worked with St Helena’s marketing team for three months, an ethnography, where I immersed myself in the marketing office and got really involved in lots of different things. 

After that in 2018/19 I became a trustee at St Helena and when more recently it came to the Chair discussion, I thought yes, I'd like the chance to take more of a leadership position. I thought it was important for the staff and volunteers at St Helena to see somebody different in that Chair role. 

Image: Fran Hyde, new chair of trustees at St Helena Hospice

Lots of people say they volunteer for a charity to give back, actually I do it because I get a lot from it in terms of that I learn things and I try to bring to the charity the best of things that I understand. I respect that people know what they're doing and as a trustees, we’re trying to walk alongside them in their roles but also help them. Yes, we have to make difficult decisions as trustees but actually we have to listen, and we have to work out how we can help and try to use our networks and contacts and see if something from our world can help.

St Helena is a leading hospice in the UK, showing other hospices how they can do things better. We need the best quality people doing the best in their roles. For me, a board of trustees is about making sure we are supporting people but being very aware that people are very capable of doing things. We just need to check that they're getting the support and the resources, and see if we can help bring those in.  

 

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