The partnership, jointly run by New Look and national charity, Hospice UK, launched on 23rd September to encourage people to donate high quality pre-loved clothing to over 80 participating hospice shops across the UK in return for a discount code, redeemable in a local New Look store.

The ‘Give back, feel good’ partnership will initially support over 40 hospices across the UK with much needed donations, that will help provide care and support to people at the end of life.

St Helena Hospice’s head of retail, Ian Daniels said: “Nearly a fifth of our income is raised by people shopping in our shops so the repeated closures we’ve seen in the last 18 months have made for a very difficult time for us. We’re really excited to be part of the give back, feel good campaign and hope to see lots of great items donated which can be sold to generate funds to support local people facing incurable illness and bereavement.”