Mark Jarman-Howe, chief executive at St Helena said: “We are delighted to share our new look, which epitomises our organisational values of being bold, passionate and caring; and we hope the local community embraces it.

“This brand refresh coincides with the start of our ten year strategy which includes our ambition to double the number of local people we support, in order to meet the ever-growing demand for our services. 

“Our new look and feel is one part of a much bigger picture at St Helena. In order to achieve our vision, we are looking to the future and exploring new ways of supporting people in our community. 

“With costs of care increasing and the population growing, it is essential we raise more vital funds to maintain our high quality patient care, today and for future generations.  

“For us to help local people face incurable illness and bereavement, 75% of the income we need to fund St Helena comes from the local community. Therefore, we must stand out and have impact in a highly competitive environment; otherwise we won’t be able to help support patients and families when you need us.”